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How to Invest in the Korean Stock Market (2026 Edition)

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  Introduction With global giants like Samsung, SK Hynix, and Hyundai leading the tech and auto industries, South Korea has become one of the most attractive markets for international investors. In 2026, the barriers for foreign individual investors have significantly dropped. Whether you are looking for long-term growth or dividend income, here is your professional guide to investing in the KOSPI and KOSDAQ from anywhere in the world. KOSPI Over 7,000 points A. Indirect Investment via ETFs (Recommended for Beginners) The simplest way to enter the Korean market without opening a local bank account is through Exchange Traded Funds (ETFs) listed on global exchanges. EWY (iShares MSCI South Korea ETF): Tracks large-cap companies. FLKR (Franklin FTSE South Korea ETF): A cost-efficient option for broad market exposure. Why this works: You can trade these in your local currency (USD, EUR, etc.) during your own time zone. KOSPI ETF B. Direct Stock Purchase: The 2026 "No-IRC...

Why Do Koreans Take Off Their Shoes Indoors? The Culture Behind Korean Homes

Walk into a Korean home wearing your shoes and you'll probably notice something immediately.

Everyone else has taken theirs off.

For Koreans, this is so automatic that we rarely even think about it. You enter the front door, take off your shoes in the entrance area, and only then step onto the main floor of the home.

But if you grew up somewhere where wearing shoes indoors is normal, you might wonder:

Why is taking off your shoes such a big deal in Korea?

The simple answer is cleanliness.

But the more interesting answer goes much further back—to the way Koreans have traditionally heated their homes, sat, eaten, relaxed, and slept.

And at the center of that story is one of the most distinctive features of a Korean home:

Ondol (온돌), Korea's traditional underfloor heating system.

Korean apartment entrance where shoes are removed before entering the home


It Starts with Ondol: Korea's Heated Floor

Forms of underfloor heating have existed on the Korean Peninsula for more than 2,000 years.

Traditional ondol heated a room from below. Heat from a fire traveled through channels beneath the stone floor before eventually exiting through a chimney.

The result was simple but ingenious:

The floor itself became warm.

And when the warmest and most comfortable place in your house is the floor, your relationship with that floor changes.

Koreans sat on it.

Families ate around low tables on it.

Children played on it.

At night, bedding could be laid directly on the warm floor for sleeping.

Over generations, the floor wasn't simply something Koreans walked across.

It became living space.

If you'd like to know more about how ondol works, its history, and why it became such an important part of Korean homes, I've written a separate guide about it:

👉 Read my guide to Ondol: Traditional Korean Underfloor Heating

Once you understand ondol, Korea's shoes-off culture starts to make much more sense.

Traditional Korean ondol room showing Korea's floor-based lifestyle

When the Floor Is Living Space, Shoes Feel Very Different

Here's probably the easiest way to understand the Korean mindset.

Imagine someone walking across your bed wearing the same shoes they wore outside.

It probably wouldn't feel very clean.

Now imagine that your floor is where your children play, where you sometimes sit to eat, where you fold laundry, and where you might even lie down for a nap.

Suddenly, wearing outdoor shoes inside feels very different.

For Koreans, the floor traditionally wasn't just part of the building.

It was almost part of the furniture.

And although modern Korean homes now have beds, dining tables and sofas, that relationship with the floor hasn't completely disappeared.

I Saw This Korean Habit Spread When I Lived in America

I realized just how automatic this habit was for me when I went to college in the United States.

For about a year, I lived with an American family.

Before I moved in, everyone in the family normally wore their shoes into the house.

But I had grown up in Korea.

So every time I came home, I naturally took my shoes off at the entrance.

Nobody asked me to.

And I wasn't trying to teach my host family about Korean culture.

It was simply what I had always done.

Then something interesting happened.

After a while, the father started taking his shoes off too.

Later, the mother began doing the same.

And eventually, their two daughters followed.

Little by little, something that had started as my Korean habit became part of the household routine.

I still remember finding that fascinating.

Nobody had a family meeting about it.

Nobody announced a new house rule.

They simply saw me doing it, tried it themselves, and gradually started doing the same thing.

Shoes left at the entrance of an American family home

Then It Happened Again with My American Roommate

After living with that family, I later rented an apartment and shared it with an American roommate for about a year.

And almost exactly the same thing happened again.

I took my shoes off when I entered the apartment.

After a while, my roommate started doing it too.

But the part I remember most clearly was when his friends came over.

Sometimes, before I could say anything, my roommate would tell his friends that they had to take their shoes off before coming inside.

I couldn't help smiling.

Here was my American roommate explaining the house rule to his American friends—a rule that had originally started simply because his Korean roommate automatically left his shoes at the door.

That experience made me realize something.

Taking off your shoes indoors may have deep roots in Korean history and ondol culture.

But you don't need to be Korean to see the practical side of it.

Once you get used to leaving outdoor shoes at the door, it can simply feel cleaner.

My host family didn't suddenly become Korean.

Neither did my roommate.

They tried a different household habit and apparently decided it made sense for them.

Modern Korean Apartments Still Heat the Floor

Of course, Koreans today aren't usually lighting fires underneath their apartments.

The technology has changed dramatically.

Modern Korean homes generally use hot-water pipes installed beneath the floor rather than the traditional fire-and-stone system.

But the basic idea remains the same:

Heat the floor.

Visit a Korean apartment during winter and you'll immediately understand the appeal.

Take your shoes off, walk across a warm floor in your socks, and suddenly the floor becomes one of the most comfortable places in the house.

You'll still see Korean children playing there.

People sit on the floor while folding laundry.

Families sometimes eat around a low table.

And there's something many Koreans will recognize immediately:

You have a perfectly good sofa...

but somehow you end up sitting on the floor while leaning against the sofa. 😄

That's modern Korea.

The furniture changed.

The floor stayed important.

Modern Korean family enjoying a heated apartment floor

The Most Important Boundary in a Korean Home

When you enter a Korean apartment, look down.

You'll usually see the hyeongwan (현관)—the entrance area where outdoor shoes are removed.

In many Korean homes, this area is slightly lower than the main interior floor.

That small step creates an important boundary:

Outside → Inside

Outdoor shoes stay below.

Your socks or bare feet go above.

You'll usually also see a large shoe cabinet beside the entrance because shoes are stored there rather than worn throughout the house.

There's one small mistake visitors sometimes make.

They take off their shoes...

and then step onto the entrance floor in their socks before stepping inside.

You've just put your clean socks exactly where everyone's outdoor shoes have been. 😅

You don't need to turn taking off your shoes into a complicated ceremony.

Just remember the basic idea:

The entrance is the outdoor-shoe zone. The raised floor is the clean living zone.

Korean hyeongwan showing the shoes-off boundary inside a Korean home


Do You Need to Take Off Your Shoes Everywhere in Korea?

No.

This is important for first-time visitors.

You don't take your shoes off when entering an ordinary café, shop, subway station, department store, or most modern restaurants.

But you may need to remove them in places such as:

  • Korean homes
  • Traditional hanok accommodations
  • Some restaurants with floor seating
  • Certain guesthouses
  • Temple or traditional cultural spaces
  • Private restaurant rooms with raised floors

Usually, you won't need anyone to explain it.

Look around.

If you see a raised floor and several pairs of shoes lined up near the entrance, you've probably found the shoes-off boundary.

Some places provide indoor slippers as well.

And if you're unsure, just ask:

“Shoes off?”

Nobody expects a foreign visitor to know every Korean custom.

Why Are There Slippers in the Bathroom?

Now we arrive at another detail that sometimes surprises foreigners.

You've already taken your outdoor shoes off.

You're walking around the house in your socks.

Then you open the bathroom door and find...

another pair of slippers.

Those are bathroom slippers.

Many Korean bathrooms are designed as wet rooms, meaning water from the shower can reach much of the bathroom floor.

Bathroom slippers keep your feet off the wet floor and help maintain the separation between the bathroom and the rest of the home.

There's only one important rule:

Don't forget you're wearing them and walk back into the living room. 😂

If you're visiting a Korean family and suddenly hear someone calling after you, check your feet.

You may have escaped from the bathroom with the slippers.

Bathroom slippers at the entrance of a Korean wet-room bathroom

Why Koreans Notice Shoes on Beds in Foreign Movies

Once you understand Korea's floor culture, another cultural difference suddenly makes sense.

A Korean watches a Western movie.

Someone comes home wearing shoes.

Okay.

Then the character lies down on the bed.

Still wearing the shoes.

And suddenly the Korean viewer stops thinking about the story.

“Why are they wearing shoes on the bed?!”

Of course, plenty of people outside Korea don't wear outdoor shoes on their beds either, and movies aren't necessarily realistic representations of everyday life.

But the reaction tells you something about the Korean mindset.

If outdoor shoes already feel inappropriate on a clean indoor floor, putting them on the bed feels even stranger.

It's really about an invisible cultural boundary:

Outside is outside. Inside is inside.

Stay in a Hanok and It All Starts to Make Sense

If you want to understand this culture rather than simply read about it, staying overnight in a traditional hanok is a great experience.

Take off your shoes.

Enter an ondol room.

Sit on the warm floor.

Then lay out traditional bedding and sleep on that same floor.

At that point, keeping outdoor shoes away from it doesn't feel like some unusual Korean etiquette rule.

It feels obvious.

Traditional Korean houses were designed around this way of living. Warm ondol rooms provided comfort during Korea's cold winters, while raised wooden maru spaces offered a cooler, ventilated area during warmer months.

Architecture shaped lifestyle.

Lifestyle shaped etiquette.

And centuries later, you can still see that connection every time a Korean takes off their shoes at the front door.

Traditional Korean hanok ondol room with bedding on the heated floor

More Than Just a Korean House Rule

Taking off your shoes takes only a few seconds.

But behind that simple habit are centuries of Korean architecture and daily life.

Ondol made the floor warm.

The warm floor encouraged people to sit, eat, relax, play, and sleep there.

Naturally, keeping that floor clean became important.

Korea eventually moved into high-rise apartments. Traditional ondol evolved into modern underfloor heating. Beds, sofas and dining tables became normal parts of Korean homes.

But one thing stayed remarkably familiar.

The shoes still stop at the door.

And my time living in America taught me something else about this custom.

My American host family tried it.

My roommate tried it.

Eventually, he was the one telling his own friends to take their shoes off when they came over.

So perhaps taking off your shoes indoors isn't something that needs to be understood only as a “Korean rule.”

Sometimes the best way to understand another culture is simply to try one of its everyday habits for yourself.

So the next time you're invited into a Korean home, look down.

Find the boundary.

Take off your shoes.

Step onto the warm floor.

And once you understand the story of ondol and Korean floor culture, you'll know exactly why those shoes stay at the door.

Who knows? You might even discover—as my American host family and roommate once did—that it's a Korean habit worth taking home with you.

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